Who’s Going To Get The E-commerce Crown Among The Food Tech Unicorns?

Foodies, you must be excited to know this. Well, in the combat zone, the contenders are obviously- Zomato and Swiggy. On that note, what more does Indian E-commerce need to get spicier? When compared to Swiggy’s delivery, Zomato is a late entrant but their website has been around for a long time. Despite the fact of its late entry, Zomato has risen in popularity among customers.

Do you know Swiggy has become the second biggest online food tech unicorn?

The food delivery business in India is experiencing a successful period ever since the Swiggy announced to raise its fund to $210 Million. Along with the investment, Swiggy will continue to widen its service.

As a result, it has become one of the most leading food-delivery apps. The main reason behind the success of Swiggy is the manpower and is the primary driving force behind Swiggy’s success.

Every one of us wants to get super fast delivery especially when we are starving like hell. And this is how Swiggy understands the business. Their main target is to employ a  huge number of personnel to deliver happiness. To make it possible, Swiggy offers incentives and attractive salaries to its employees and partners. It is reported that, Swiggy processes about 4 million orders a month.

FoodTech Unicorn

Zomato vs Swiggy: Everything is set for the Clash

After Swiggy, Zomato has also announced investments worth $400 million. On a monthly basis, Zomato gets around 3 million orders which are also quite impressive.

On that note, can you guess who’s the leading food technology unicorn at present? It’s Zomato. Zomato has business in over 23 countries presently whereas Swiggy is present in only 15 nations.

Zomato has turned out to be a more commercial success after declaring Zero Commission Campaign for the restaurant. Talking about Swiggy, it charges around 18-20% of its restaurant partners.

In order to grab major market share, Zomato is capable to maintain the Zero Commision campaign. This is how they are advancing their business and is planning for an absolutely free delivery service. This is what makes the business of the Zomato more profitable. Customers are always attracted cheap and easy to avail services and zero delivery charges are even better.

To make the plan successful, Zomato is ready to negotiate with the Restaurant partners. Certainly, customers will be happier with offers and the discounts. This is how Zomato has won the crown of the E-Commerce.

For the strong growth of the business, there should be a primary strategy. Companies like Zomato and Swiggy, they know how to play the game. They are expanding their business by promotional activities. After all, E-commerce is a huge industry and has space to accommodate multiple businesses together.  

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